Writing & links

Notes, and where to find me.

Writing on marketing, AI search, and building things — plus every place WebBoss lives across the web.

Fresh off the feeds

Pulled from Medium and willscott.me, newest first. Search Engine Land and Search Influence don't expose a clean per-author feed, so those live in the bylines below.

Bylines

Where I write

Four places, four registers — the trade column, the agency blog, the working notes, and the personal long-form.

Search Engine Land↗

Columns and contributor pieces on search marketing — and where AI is dragging it next.

searchengineland.com/author/willscott Search Influence↗

The agency blog — SEO, AI search, and digital strategy, written for people doing the work.

searchinfluence.com/blog/author/wscott Medium↗

Essays and working notes on SEO and AI search, posted as I think them through.

@willscott_seo willscott.me↗

The personal site — the long-form home for whatever doesn't fit anywhere else.

willscott.me

Find me

Across the web

The real accounts. The rest of the internet's "WebBoss" results are not me.

Stay in touch

Want the occasional note when something new ships?

No newsletter machine yet — for now, the fastest way to keep up is to follow along or just email me.

[email protected]