Work with Will

Executive AI advisory, strategy workshops, and leadership coaching for organizations deciding how to adopt AI. We can work through where AI fits in your business and the trade-offs behind those decisions.

Who it's for: Business owners and leaders responsible for AI adoption.

Advice on AI search and Answer Engine Optimization, informed by testing in Google AI Overviews, ChatGPT, and Perplexity. We can examine how your business appears in these answers and what to work on next.

Who it's for: Business and marketing leaders working on visibility in AI search.

AI training and strategy workshops for organizations adopting AI. Give your team room to work through practical uses, questions, and limitations, with guidance drawn from hands-on experimentation.

Who it's for: Teams learning how AI fits into their work, and the leaders supporting them.

Talks on AI adoption and AI search, grounded in the research and experimentation behind my consulting work. I'll bring practical examples and a candid view of what works and what remains uncertain.

Who it's for: Event organizers and organizations planning a talk for their audience.